This SEO course delivers fundamental and innovative search engine optimization training to students. Through the knowledge of core principles with a blend of theory and hands-on practice, our students will learn on-page SEO training, SEO content optimization, SEO analytics and reporting, and SEO link-building course techniques.
The course provides complete exposure to digital marketing while showing students insights into how the industry functions, current trends along with best practices, and career opportunities. If you're looking to learn SEO for beginners or polish your skills with an advanced SEO course, you are just a step away, as our SEO course covers essential SEO techniques for ranking websites effectively.
Students learn through practical skills in real-world assignments that are directly applicable to industry work while setting them up for positions within SEO for digital marketing, SEO for local businesses, and beyond.
Enhance your resume and LinkedIn profile with expert feedback tailored to your skills.
Sharpen your interview skills with interactive tools, mock interviews, and tips to help you stand out.
Receive personalized career guidance and job search strategies to help you land your dream role.
• Understanding how search engines work and rank websites.
• Exploring the differences between On-Page, Off-Page, and Technical SEO.
• Importance of SEO in digital marketing and its impact on online visibility.
• Learning the basics of keyword research and its role in SEO.
• Using tools like Google Keyword Planner, Ahrefs, and SEMrush to find profitable keywords.
• Understanding search intent to target the right audience effectively.
• Optimizing title tags, meta descriptions, and URL structures.
• Proper keyword placement and content optimization techniques.
• Implementing internal linking and external linking strategies.
• Writing engaging and SEO-optimized blog posts.
• Avoiding keyword stuffing and duplicate content issues.
• Effectively using LSI keywords and heading tags for better rankings.
• Optimizing for mobile-friendliness and site speed.
• Understanding robots.txt, XML sitemaps, and canonical tags.
• Introduction to Core Web Vitals and their importance in SEO.
• Importance of backlinks and how they affect rankings.
• Understanding the difference between dofollow and nofollow links.
• Building high-quality backlinks using ethical strategies.
• Setting up and optimizing Google My Business for local visibility.
• Maintaining NAP (Name, Address, Phone) consistency for local SEO.
• Earning local citations and encouraging customer reviews.
• Fixing 404 errors, redirects, and canonical issues.
• Understanding HTTPS, structured data, and schema markup.
• Conducting an SEO site audit using Screaming Frog and Sitebulb.
• Introduction to Google Search Console and Google Analytics.
• Using SEMrush, Ahrefs, and Moz for competitive research.
• Identifying content gaps and backlink opportunities.
• Optimizing Shopify and WooCommerce for better rankings.
• Best practices for product page optimization.
• Enhancing visibility for voice search and featured snippets.
• Understanding Google algorithm updates and penalties.
• Conducting a backlink audit and preventing negative SEO.
• Exploring AI advancements and the future of SEO.
• Identifying key SEO performance indicators (KPIs).
• Setting up SEO dashboards for monitoring results.
• Creating professional SEO reports for clients and businesses.
Gain a comprehensive understanding of SEO fundamentals, including on-page and off-page techniques.
Master keyword research and planning to identify high-impact keywords for optimized content creation.
Learn how to create SEO-friendly content and apply effective on-page SEO strategies to improve rankings.
Understand technical SEO basics and implement advanced strategies to enhance website performance.
Develop expertise in link building and local SEO, including Google My Business (GMB) optimization.
Use SEO tools for competitor analysis, performance tracking, and hands-on SEO audits to refine strategies.
SEO is the backbone of digital success as it makes businesses and individuals more visible online while generating organic traffic. Your digital marketing performance will increase through the knowledge of SEO for digital marketing, which gives you a competitive edge to apply SEO techniques for ranking higher on search engines and visible improvement in website performance. Our search engine optimization training introduces the most effective strategies to students about how to apply the most useful SEO methods that cover on-page SEO training, along with SEO content optimization and SEO analytics and reporting. At Skills360, we ensure our students will learn from industry specialists who possess genuine professional experience. With hands-on projects and practical training, you'll gain expertise in the SEO for websites course, SEO for local businesses, and SEO link-building course strategies. Through this course, students at every level of experience will find the skills necessary to succeed in the ever-evolving world of search engine optimization.
